The catalyst came when Tencent opened up its popular platform to third-party developers and content creators for free, even providing miniature apps called ‘ Mini Programs’ which provide a range of ready-to-use features and tools, enabling it to crowdsource the building out of its platform. The app has become a household brand since those early days, enjoying huge popularity among Chinese-speaking communities throughout the world. Source: Shutterstockĭickie Liang-Hong Ke, a Sloan Fellow at the London Business School who has studied WeChat and Tencent, agrees, explaining that, when WeChat adapted its open strategy, launched the Official Accounts and created the WeChat Pay ecosystem, it “successfully converted itself from a social networking app to an influential platform.” The ‘super app’ continues to evolve its ever-growing range of services. WeChat began gaining followers, amassing 100 million registered users by March 2012, and like many of Tencent’s offerings at the time, started gaining a reputation as a copy of other similar, successful platforms such as WhatsApp and Kik.
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